Brand is important in today’s crowded, contentious marketplace. Savvy business owners and individuals trying to establish their personal brand have to get social. Without brand awareness, a company or business professional may not exist.

In Five Examples of Innovation of Twitter, the importance of creating and building a community explains that a new medium is available and delivers results. Companies that have cracked the code, according to Neville Hobson include McDonald’s, Dunkin’ Donuts, 7-11, H&R Block, and Subway. He said, “In a little more than a year,  @DunkinDonuts scored more than 38,000 followers by creating a place where people can share their Dunkin’ Donuts experiences. The company focuses on creating a place where people can talk about how much they love Dunkin’ Donuts products.”

The idea is to provide information, special offers, even coupons via Facebook or Twitter.

SSN believes that you couldn’t create better advertising than that of fans singing a company’s or your praises. Here’s why. A social network reacts instantly in real time to information. The interconnections guarantee that the favorable or unfavorable comments can have an immediate impact.

Dell Computers and a growing number of large companies are using social media to send out promotional news and advertise new products or even existing ones. If you don’t have a Facebook.com “business” page, set one up. If you accept the security defaults, the information you post will be available to other Facebook users and any new content will be indexed by Web search companies like Bing.com and Google.com.To sum up, a social presence is not an option. When a big company figures it out, it is time to get social and manage your company’s and your personal brand.

Lauren

Note: Post was not sponsored.