Social Sources with a Business Spin
January 25th, 2010 | Posted by in FeaturesSocial media resources are proliferating. The problem facing some business professionals is “Where do we begin?” There is no single answer because SSN’s work has revealed that combinations of social media actions are needed in order to get results that pay off. Posting information for your friends and family on Facebook.com is a wonderful way to keep in touch and share pictures. However, a person looking for a consulting project or a company seeking to build a supplier network for a new business initiative needs results.
We have compiled a list of 15 resources that you can use with what SSN calls a “business spin.” The idea is simple. Look through the list and select two that fit your business needs; for example, creating a Web log (Xanga.com) and posting a PowerPoint (Scribd). The idea is that your Web log contains an article about the PowerPoint, and you link to the Scribd version of your talk. Another combination is monitoring tweets on particular topic (Digsby) and looking for individuals in a particular geographic area (TwitterLocal). You can experiment with different combinations of social media methods. The number of new services continues to increase, so even the social media pros need to experiment and explore.
Here’s SSN’s list of 15 social media “chemicals” with which you can experiment:
| Site | Application for business |
| Bebo | If you want to reach the UK, Bebo is one method |
| Digsby | Another dashboard type application |
| Create a Facebook presence for your business | |
| With regular attention a potentially useful source of leads and contacts | |
| Newsvine | Registered users can publish articles |
| Scribd | Post your PowerPoints and white papers for contacts and prospects to access |
| Tweepz | Search for people on Twitter by their name |
| Tweetdeck | An application (dashboard) to help you manage your social media activities and information |
| Your broadcast mechanism; a complement, not the main dish on your social media menu | |
| Twitter Local | Track tweets in a geographic area |
| TwtQpon | Create a coupon for your business and distribute them as tweets |
| Xanga | A free blogging service with profiles, video and picture hosting and more |
| Yelp | List your business. Service is changing from “soft” to more substantive content |
| YouTube | Host your professional videos on YouTube |
| Yuku | A free service to allow you to build your own social community |
We will add to this list over time. If you hit upon combinations that deliver a payoff for you, please, share them via the comments section to this Web log.
Stephen E Arnold, February 1, 2010
Note: Post was not sponsored.
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