With Twitter continuing to dominate the short, 140-character or less social media world, many business have used it to advertise sales, respond to customers, and promote their wares. But how do you raise your exposure in a sea of millions of tweets? Enter TweetMeme, a Digg-esque site that aggregates the popular links on Twitter, rated by tweets (á la “Diggs”). With its “Featured Tweets” advertising model, businesses can pay to have their story listed third on TweetMeme’s front page, as well as tagged to a particular channel or category. TweetMeme claims this will “tap into the viral nature of Twitter and the ‘retweet effect’” but businesses should be wary of dropping big bucks into these sponsored links as it still requires viewers to visit TweetMeme site and actively click the link. More information can be found at http://tweetmeme.com/about/advertising/featured_tweets.

Sam Hartman

Note: Post was not sponsored.