People don’t normally associate accountants with being on the cutting edge of anything, but an Examiner.com article, “Indiana CPA uses social networking and Internet to expand business,” profiled a CPA firm doing just that. In a lesson that can be learned not just by those in the accounting field, but practically any business, the subject of this article, The Hillary CPA Group, expects its business to rise twenty-five percent in the next year thanks to social media. By building a community on Twitter, Facebook and LinkedIn, the company has not only made itself more readily available for customer service, but also spread the word of its business.  “The biggest benefit for us having an online presence is that it dramatically expands our pool of potential clients,” the company president said. Clearly, accountants aren’t the only ones who could benefit. It seems every day someone is improving their business through social media and now it’s your turn.

Patrick Roland, Feb. 23, 2010

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