Using Twitter to promote your business or reach out to potential clients? Then tread carefully, says Glenn Latham of GISuser.com. In a recent article, “Social Media Tip – 5 Things that Social Media “experts” shouldn’t do,” he notes five “tips” of action (or lack thereof) that some of the so-called social media experts probably shouldn’t be doing. Diversity is the main theme here, meaning: 1) tweet about a variety of topics, 2) don’t re-tweet the same celebrities or power-users every week, 3) use those “@mentions” to respond to a multitude of questions and answers that people tweet and re-tweet your way. However, this doesn’t mean you should start responding and tweeting indiscriminately, trying to cover everything and everyone. Use Twitter and accompanying social media sites to interact with people on a casual yet informative level while still maintaining a standard of professionalism.

Sam Hartman, Feb. 23, 2010

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