Social media is fast becoming an unavoidable element in successful businesses, said a recent etravelblackboard article ”Social Media, the “must have” for any brand in 2010.” The overwhelming buzz at this year’s Social Media Marketing Conference in Hong Kong revolved around companies who not only increased their brand awareness, but also saw an 18-percent spike in revenue, thanks to social media. “The world has changed and [social media] is the underpin,” the article said, “brand trust in society is weaker than it’s ever been, we need to earn that back and social media channels do that.” Trends seem to suggest social media management is becoming an ever more important part of companies large and small. This is great news for clever job seekers, since companies will most likely need experts to utilize this new marketing realm. This is a great opportunity for employment hunters with a strong social media resume to get the upper hand.

Patrick Roland, Feb. 26, 2010

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