“Building A Blog For Corporate SEO“ would have you believe so. Not only that, but an SEO blog, using in-house SEO, hosted on WordPress – with little variance from that mold. The case made is solid: by extending your web site to hundreds or thousands of indexed pages, search results, and the chances of users finding relevant information are increased. Downplayed by the author are the “other” social media tools, such as Facebook or YouTube. Sorely lacking is a statement on content, and this applies to any medium. A blog is great, sure, but without great content, it will be skimmed over as quickly as a boring Facebook page. The new social paradigm online demands quick, relevant content for users to glean and then hopefully interact with. Even if your company’s blog comes up first on a search, if there’s nothing worth reading, it might as well be last.

Wrap-up: Investigate all forms of social media, from blogs to social networks, making sure you have interesting content for your customers.

Sam Hartman, Feb. 22, 2010

Note: Post not sponsored.