A recent article by hotelmarketing.com, “Email campaigns bloom with social media,” dissected the virtues of a new combination of e-mail and social networking. While intended to help create viral campaigns, it may be a job seeker’s best friend too. The story discusses a Social Sharing option that has become a popular addition to e-mail marketing campaigns. This allows information within an e-mail to easily be posted on social networking sites and shared with all the recipient’s friends. While this has clear advantages for a company trying to sell its products, it may also help spread the word about your job hunt. Many people already know that the word of mouth generated by telling friends and family you are seeking new employment is often the best way to land a job. By utilizing this Social Sharing technology you can not only make their job easier, but also spread your net even wider.

Patrick Roland, Feb. 21, 2010

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