Not everyone is jumping whole hog into the social media feeding frenzy. Attorney/blogger Ken Chapman, writing in the Calgary Beacon article “Overcoming the Social Media Fear Factor,” notes that government and big business, especially energy producers “have been hesitant to embrace the opportunities these new trends and technologies offer.” Used to controlling their message and only being on the sending end, government and big business find it daunting to leap into “to the chaos of social networking.” But there is an answer, says Chapman: LinkedIn. He says the business-oriented site offers more comfort for business and government users “to engage in a professionally based, interactive, participatory and business-oriented social-networking space.” Launched in May 2003, it now has more than 55 million registered users worldwide.

John Sniffen, Feb. 27, 2010

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