Businesses are learning that to fully benefit from the social media marketing, a new approach with more of a time commitment is needed. This often results in a new position of “social media manager” who takes on the role of setting up profiles, maintaining them, and communicating with others. In Gwinnett Business Journal’s recent article, “Social media: Turn to the pros,” they recognize that a commitment to building relationships with customers is required to fully reach the potential social media can provide. This is a far cry from just maintaining a corporate web site. Some companies have even begun to outsource the responsibility to ensure enough attention is given to the task.  They offer advice for those organizations considering creating a position or outsourcing for social media management and it starts like all good communication or business plans – define your goals.

Melody K. Smith, February 26, 2010

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