Acclaimed consultancy the Gartner Group has revealed some social software predictions. The story “Gartner’s 5 Social Software Predictions for 2010” ripped the veil from the social networking trend in its hard hitting analysis. According to Silicon India, Gartner’s world-class, high-respected experts realized that “A lot has happened in a year within the social software and collaboration space.” We at SSN did not know about this development. The most interesting segment in the write up was the summary of the five predictions. You will want to read the original article yourself, but we can highlight two.

First, the Gartner experts predict that 70 percent of IT dominated social media initiatives will flop. What’s clear is that information technology professionals will not be the social media experts that their employers want. Bad news for most IT professionals it seems.

Second, an astounding 25 percent of enterprises will “routinely use social network analysis to improve performance and productivity.” We think this means that despite the push for VOC (a buzzy way of saying voice of the customer or customer feedback), most organizations will just keep on doing what they are doing, presumably ignoring the counsel of their top-notch consultants.

In short, we at SSN think these predictions are earth shaking and life changing. We will continue to document the social network revolution in our own modest way. That’s not a prediction. That’s a promise.

Stephen E Arnold, February 2, 2010

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