Despite a rocky start with privacy issues, Google’s latest attempt in capturing the social media audience with their launch of Buzz seems to be winning the hearts, or at least the hands of the users. Mashable.com recently reported on this impressive achievement in their article, “Google Buzz Has Completely Changed the Game: Here’s How.” It seems that the ease of set-up – because basically there is none since it is wired directly into Gmail – is the biggest selling feature of the product. With this phenomenal success, the author ponders what Google’s success means to other social sites such as Twitter and Facebook. Though they project the impact will not literally put the others out of play, it certainly will impact the advertisers’ decisions on where the dollars are spent. However, since Buzz is new and changes are being made almost daily, it would be sensible of them to keep a watchful eye on the user response to those changes.

Melody K. Smith, Feb. 23, 2010

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