BrandFolium is only two-years old, but the recent launch of its Navid website could revolutionize the “interactive marketing” world.

Robert Mullin writes in “DEMO: BrandFolium offers onloine marketplace for social network ads” that Navid will bring together advertisers looking for publishers, whose audience fits the advertiser’s target market. After an advertiser provides Navid with some information, the site’s Match-Mapping engine will generate several options. That’s when the advertiser can initiate a two-way online conversation to negotiate a deal. Like many other companies involved in social media advertising, BrandFolium is anxiously awaiting details about Twitter’s upcoming advertising model. Yet, co-founder Guillaume Dumortier says they are “thinking beyond Twitter.” BrandFolium also has plans to set up geolocation-based advertising that will deliver ads from nearby restaurants and businesses, based on a customer’s location.

SSN Take: Keep a close eye on BrandFolium and similar companies to evaluate whether your advertising budget should include room for the new wave of  “interactive marketing.”

David Hardt, March 31, 2010

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