Business people prefer to take calculated risks. Thus, it is no surprise that despite the rapid growth of social media use, many companies are still testing the waters.

In “Most Businesses Still Only ‘Experiment’ with Social Media” on WebProNews, Chris Crum reports that a recent E-Consultancy survey of businesses reveals that 61 percent “have experimented with social media, but not done that much.” On the other hand, 90 percent of those polled said they expect their social media use to increase the next year. In other words, regardless of the slow start, by 2011 the way businesses reach out to its market could go through some revolutionary changes involving social media.

The SSN Take: Market still changing under social media influence.

John Sniffen, March 10, 2010

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