Google wants all social media to be equal, claims Tech Radar article “Google Buzz merges private and work lives: this spells trouble,” but your business may not agree.

By now, if you use Gmail, you’ve noticed the new menu icon for Buzz and discovered it helps share and read social media streams with everyone on your email list. The problem, Tech Radar states, is that most people have separate social networking friends from those that they email frequently. Buzz, however, threatens to cross those two streams and this worries some.

Very few people want to read about what type of breakfast cereal a customer is deciding between and most would recoil at the thought of business associates seeing their weekend pub crawl pics. Google’s Buzz presents a difficult crossroads for anyone wanting to keep their professional and personal lives separate—unless, of course, they want to help a client pick out Cheerios.

Patrick Roland, March 5, 2010

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