As a busy CEO, do you find the time to tweet, blog, and update your Facebook status?

CatchFriday, a self-proclaimed “virtual personal assistant” service, argues that even if you do, it’s sporadic at best, and not the best use of your time. Their recent press release, “Why CEOs Are Better Off Outsourcing Social Media Tasks,” describes a CEO who, in neglect of social media persona, must focus on his other “important tasks in the workplace.” They continue to describe the ROI of outsourcing tweets and blogs, having a virtual assistant or copywriter create good content for your online presence.

Where, may I ask, is the marketing department? And if the persona of the individual CEO is valued, then genuine updates are important (see Zappos.com CEO Tony Hsiesh), not those from a  hired copywriter. CatchFriday may have a use, but look within your company for a solution first.

The SSN Take: Social media relies on honest, open dialogue, so be wary of having others write as you or your brand.

Samuel Hartman, March 22, 2010

Note: Post not sponsored.