Some believe that social media should have been a hands-off arena for marketing.

The Inquisitor’s recent article, “R.I.P. Social Media, it was a nice dream while it lasted” suggests that marketing has indeed tarnished the arena where relationships can be formed and visions merged to create great and permanent change. The author goes on to assume companies are pretending to care about their customers to create continued business. Though I wouldn’t put it past some less than honorable organizations to do such a thing, I believe the majority of companies truly want to build relationships from their customers to not only promote their product but gather feedback about how to make their products better.

The SSN Take: Don’t plan a wake for social media just yet. Users are consumers and they have shown they like this new relationship arena.

Melody K. Smith, March 26, 2010

Note:   Post was not sponsored.