At first glance when reviewing Twitter and Facebook accounts, you can be foolishly impressed by the number of followers or friends they have as their total.

According to the article “Social networking: Influence, followers, and ‘Nexus leaders’,” you must dig a little deeper in who you want to choose to promote your company through the social media outlets. Total number of followers may mean popularity, but it doesn’t always translate into influence within the group. The metric that means the most is the number of people who follow the leader that trust and act upon their judgments. These are the people you want to endorse your products and services throughout the social networking sites.

The SSN Take: Not all metrics read the same when reviewing potential “nexus leaders” for your products and services.

Belinda Sissom, March 10, 2010

Note: Post not sponsored.