This is a lesson Denny’s has learned the hard way. Or have they?

The restaurant company invites their customers to visit their Twitter account with a blurb on their menus. The only problem is the Twitter account is not theirs. Instead of reprinting menus or even attempting to communicate the error and correct account name on their web site, they are attempting to procure the wrongly printed Twitter account. Cnet.com recently suggested in their article, “Denny’s social-network plan may not be fully cooked” that maybe this error is just one in a long line of media bloopers. They of course were referring to the expensive and questionably successful Super Bowl ads over the years that were followed by giving away a million breakfasts the next day. Maybe they have learned something though as they were one of two companies receiving the biggest bumps in “buzz” after their 2010 Super Bowl ad.

The SSN Take: A little care makes a difference.

Melody K. Smith, March 10, 2010

Note:   Post not sponsored.