One by one new phone applications are being released for Google Buzz, as they try to hold their own against Facebook.

With many balls in the air – responding to user complaints about Buzz’s privacy issues, while practically still in launch mode and then moving forward with phone applications to attempt to corral their existing customers – Google seems to be scrambling against the powerful and popular Facebook platform. MediaPost.com recently reported in their article, “Google Boosts Mobile Social Networking” that by releasing an application for Orkut – a social media platform popular in Brazil and India – Google is attempting to capture some of the potential new users those areas offer. However a Facebook blog predicts that with their recent growth, Brazil will soon be the home to the most Facebook users in South America. It will be interesting to see how the numbers play out when the dust settles.

The SSN Take: Offering a variety of applications is definitely a good approach for Google and a lesson to learn for all business entrepreneurs. Don’t limit your customers.

Melody K. Smith, March 26, 2010

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