Is Internet Explorer a sinking ship or does it still have the artillery to battle Google Chrome?

Either way, a recent Tech Radar story, “Microsoft: How much do you want Google mothership to know?“ put on a clinic of how not to defend your brand. Microsoft UK’s suspiciously positive boss, Ashley Highfield, admitted that Internet Explorer is slower than Google’s Chrome browser, but  claimed their browser was, “the safest and most private way to get more people onto the internet.” The surprisingly defensive interview cited concern over Chrome constantly feeding all searchable information back to the “mothership” and stating cynics might think, “it enables them to exploit you more.”

While the sheer amount of data Google collects is concerning for many users, slyly attacking the competition while your business suffers isn’t the best way to build goodwill. Highfield’s defensive statements sound like the Titanic’s captain telling passengers its massive hole makes for a smoother ride.

Patrick Roland, March 21, 2010

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