Unity Marketing has released a new report on how the affluent (avg. income $239,000) use the internet and social media, particularly when it comes to shopping.

Street Insider’s article, “80% of Affluent Consumers Use Social Media,” discloses the main point the in the title: if you’re looking to market to the wealthy, the Internet is the place to be. A subsection of the group, “heavy users,” shop online more than four hours per week, and their actions are detailed in the report. Other questions addressed include: which social networks do they use the most? What websites do they frequent for luxury shopping? How do they interact with these sites to glean information about products and brands? The 59-page report, while not cheap at $459, could contain valuable information if you’re looking to market to this demographic. The detailed analysis of the heavy users promises to describe in-depth the specific online buying habits of affluents.

The SSN Take: If selling luxury products, this report may be worth reading.

Samuel Hartman, March 23, 2010

Note: Post not sponsored.