Quick: which social media demographic uses Facebook more – men or women?

The 18-34 crowd, or the 35-54 one? Statistics like these, while sometimes overwhelming, can be useful to companies targeting specific sectors on social networks, and the National Retail Federation has recently released a ten-page RAMA 2010 Social Media Research report highlighting valuable information about the U.S. demographics of social media usage. Pest Control Technology’s summary, “New Research Sheds Light on Social Media Use” grabs some of the top findings: in the social media realm, women regularly log-in to Facebook more than men, but more men prefer cell phone use after a product search to discuss the findings with their buddies. Not surprisingly, users prefer to give product advice via networks rather than receive it, and Facebook beats out all other social media sites like MySpace or Twitter, for total usage. The full report also discusses face-to-face interaction and its effect on social conversations online.

The SSN Take: Take a quick scan of the report for some relevant data pertaining to your target audience.

Samuel Hartman, March 15, 2010

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