Small business owners feel both the results and the time commitment exceeded their original expectations.

TMCnet.com recently reported in their article “Small Business Use of Social Media Doubles” that the number of small businesses utilizing social media has doubled in the last year.  The survey showed small business are using a variety of social media mediums, i.e. blogs, FaceBook, etc. and that 22% of them believed it has positively affected their profit margins. Acknowledging the difficult market conditions, 45% expect their social media investments to be profitable within the next twelve months. Small business owners are realizing the benefits beyond specific profit increases, with enhanced collaboration among suppliers, ease of communication internally and externally, and increased focus on customer service.

The SSN Take: Social media is a great, inexpensive way for small business owners to engage new customers.

Melody K. Smith, March 20, 2010

Note:   Post was not sponsored.