This OfficialWire article “Use Social Media For Getting The Word Out“ claims that “the main use of social media is to get the word out,” and gives a basic, almost lackluster overview of the social media landscape.

But “getting the word out,” like a boring TV spot, does little besides throw your brand in the consumer’s face. The power of social media is just that: social. By creating conversations around your brand and developing a community of followers, current consumers will speak about likes and dislikes, and potential consumers see an easy way to try out something new (be it a new service, product, or company). Tweeting and updating Facebook about a new sale or hot item is important, but it’s also important to seek out what people are saying about your brand, and respond in kind. Consumers want to be heard, and social media is the best platform for their voice. Make it your platform for the best customer service.

Social media has many uses, so make sure to spend some time involving your company in all aspects of it.

Sam Hartman, March 9, 2010

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