A new social network targeted at non-profits is geared to help searchers find causes close to their heart.

The Chronicle of Philanthropy.com recently reported in their article, “Facebook Co-Founder Starts Philanthropic Social-Networking Site” on Chris Hughes’ latest venture, Jumo. This new social network focuses on engaging people with issues and causes that mean something to them, and eventually will donate money towards. Jumo—which means “together in concert” in Yoruba, a West African language,­ is the latest brainchild of Facebook’s co-creator and is still in the planning stages. However, those that visit the Jumo site now can be part of its development by answering questions designed to determine what will appeal to the users.

The SSN Take: Business is business, profit or not – social media can be a very productive tool for any of them.

Melody K. Smith, March 25, 2010

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