You’re probably already using social media to tell customers about your goods and services, but a fan page could do even more.

The Nation recently said, in its article “Social Media Role Continues to Grow,” that fan pages have an increasingly strong impact on business. Twitter and regular Facebook pages are a great way to get your name out to the public, but they don’t offer the full spectrum of tools. Only with a fan page can you develop unique content like quizzes, games and contests in addition to spreading the word about your products. Fan pages also have a special spot on user profiles and will help differentiate your business from just being a friend.

The SSN Take: If you are already using Facebook, there is no reason not to start a fan page and reap all its benefits.

Patrick Roland, April 15, 2010

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