If you are looking to launch a mobile application of your website, it is your lucky day. Offering your services “to go” is a great way to beef up business for the long haul.

Learning from those who go before us is a tried and true method of doing business, and well, to life in general. OpenTable’s Scott Jampol offered up his advice at a recent conference, as reported in The Next Web’s article, “5 Tips from OpenTable in Crafting Your Mobile Strategy”, OpenTable wasn’t an immediate success. They worked hard and have earned the respect and business of diners and restaurants worldwide. But how did they do it?

Jampol’s five tips are simple, but profound. “Mobile doesn’t mean “simple version of your website” starts the list and though it seems like a “no-brainer”, let’s face it, we’ve all seen examples of just that. Check out the article for the rest of these profound tips, which include staffing and support advice.

The SSN Take: A mobile application can provide key information for social search engines, especially when they are done right.

Melody K. Smith, April 23, 2010

Note:   Post was not sponsored.