Improper planning is being blamed for the projected fail of social media initiatives.

Tradeshow Week recently reported on some dire predictions in their article, “Gartner predicts over 70 percent of IT-dominated social media initiatives will fail.”  Their focus is on corporate enterprises which typically have a more advanced systems and processes, but still lack proper planning. Everyone seems to be in a hurry to get something out there and in that rush, forgets that proper planning is needed for a social media launch just as much as for a major marketing plan or communications strategy.

The SSN Take: Once organizations step away from the experiments and begin to design proper, well planned, well thought out approaches – the failures will decrease. Social media itself is not the failure.

Melody K. Smith, April 11, 2010

Note:   Post was not sponsored.