The new Internet might demand new thinking about success, but old yardsticks still apply.

The Daily Blogger recently provided an interesting list in its article, “10 Social Media Monitoring/Analytics Monitoring Tool for Measuring Social Media” for adjusting your thinking about social media marketing success. Your number of hits and referrals and links clicked might be old news because social media success is measured a little more loosely. The article claims success in the Web 2.0 can only be measured in goodwill and a positive opinions toward your brand. To help, they provide 10 sites that help track your social media mentions.  We were confused, though, because the list provides a great deal of analytic tools for measuring numbers and fewer for measuring positive responses.

The SSN Take: Positive impression sounds like a great measuring stick, but numbers still speak loudly.

Patrick Roland, April 15, 2010

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