Since it seems like every business is jumping into the social media world, have you ever wondered how the average company gets started?
Let’s take Avery Dennison for example. SmartBlog’s Andy Answers did in their post “How Avery Dennison got started in social media.” Though they are a familiar brand, they are not exactly a trendy topic for a Facebook page. According to Joyce Munoz, group manager of interactive marketing for Avery Dennison, they had the same concerns. However, they are seeing some early success through social media. Her full presentation is viewable in the article, but a couple of key ideas that seem interesting include keeping it simple – pick a platform or maybe two and focus on it (them) until you are comfortable moving forward; and to not analyze things to death in your planning process and just launch. Things tend to work themselves out as you learn and gain experience.
The SSN Take: Any size of organization could learn some good tips from watching this presentation and applying what works to their social media strategy.
Melody K. Smith, April 27, 2010
Note: Post was not sponsored.