If your business deals with entertainment, Twitter could be a goose laying golden eggs.

A recent ThoughtPick article, “InfoPorn: Twitter by the Numbers” regurgitated a lot of commonly known data about Twitter, but tossed in one surprising nugget about where Tweeters disappear to. The bulk of the information focused on how Twitter boasts having millions of users, but about 80% of accounts are dormant. It’s no secret a small concentration of users do most of theTweeting. While this didn’t raise any eyebrows, a graphic about sites users visit from Twitter links was shocking. According to a study by Hitwise, over 30% of users went directly to entertainment sites—more than any other destination, including other social media.

The SSN take: If you have a business dealing in entertainment, consider Twitter a holding pen for future customers.

Patrick Roland, April 19, 2010

Note: Post not sponsored.