As Spammers turn to social media to prey on users, it will become more and more important to differentiate yourself to succeed in business.

A recent Technology Review article, “Spammers Turn to Social Networks,” focused on the increasing threat of spam in the world of social media. The reason for the threat is an aura of trust, which makes people more apt to click on a strange link or befriend someone they don’t know. While it’s disappointing to see spam ruin the social media fun, it should also put honest social media marketers on alert. There is a thin line between you encouraging legitimate business through honest means and spammers using that mentality for bad.

The SSN Take: Build your marketing network slowly and avoid blindly attracting customers because you could be viewed as spam.

Patrick Roland, April 19, 2010

Note: Post not sponsored.