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Google: Mobile Mogul

October 25th, 2011 | Posted by admin in mobility | News | smartphone | Uncategorized

Many have long been forecasting strong profits in the mobile sector. Business Insider reveals evidence of such growth with “Google Mobile Revenue Growth Boosts Stock.” Writer Jeff Pierce reports that Google‘s mobile revenue run rate has more than doubled since last year, when it sat at about $1 Billion per year. Now, its run rate is at $2.5 Billion per year. Google stock has responded with a 5% jump.

Is mobile the future of Google? Perhaps. The driving force behind this sector’s growth, of course, is the popularity of smart phones and tablets, a trend that is bound to continue rising exponentially. Naturally, this means the growth in mobile advertising revenue will continue to increase, as well. As Pierce notes,

“Google is showing the clear case for what mobile is going to do to the advertising markets. Companies who have been hesitant to jump in with mobile campaigns are going to be left behind in the dust. This years shopping season which starts in a little over a month will be unique with more utilization of mobile technology than ever before.”

Growth in mobile profits is a trend not to be overlooked.

Cynthia Murrell     

October 25, 2011

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