Is Tumblr the next big thing for business in the social media realm? SocialMedia Examiner considers the issue in “Should You Be On Tumblr? Seven Business Case Examples.”

Fans love Tumblr for its ease of use and clean style. Growing quickly, its social sharing capacities rival those of Twitter and Facebook. However, writer Jim Lodico is quick to mention that Tumblr isn’t a panacea:

“Tumblr is not for everyone. The audience tends to be younger, so short, highly visual blog posts tend to do much better than text-intensive posts. If you have trouble obtaining quality photographs and video, Tumblr may not be for you.

“However, the quick setup and simplicity of Tumblr may make it a good choice for those who want to get a blog up and running right now. There is very little learning curve and although it doesn’t have the power of WordPress, it’s also much easier to use.”

The article examines the Tumblr projects of seven businesses, from Huggies diapers to Newsweek Magazine. The profiles are intriguing; check out these cases to decide whether your business is a fit for the Tumblr model. We think the right businesses could benefit.

Cynthia Murrell

October 26, 2011