Leo King at PCWorld writes about the impact of “app internet” on the future of the tech industry. In his article “App Internet and Mobile Devices to Drive Massive Technology Demands in 2012”, King discusses the “death of the web” and the rise in mobile apps and cloud computing.

“Gartner said that “low cost cloud services” would begin a fast growth, forming “up to 15 per cent of top outsourcing players’ revenue” within three years. These industrialised services would “alter the common perceptions of pricing and value of IT”, it said.”

In 2012, market intelligence firm IDC says, cloud computing services will reach up to $36 billion, with 80% of new apps on the market being geared towards the cloud. This means that increased focus will be on media tablets and other mobile devices, with Amazon’s Kindle Fire leading the way, and companies such as Microsoft, HP, and RIM looking to make their mark in an increasingly competitive market.

The eventual winner still remains to be seen, but the growth of mobile computing technology shows no signs of stopping, for both businesses and personal users. At this point, tech companies either need to jump into the market, or fear being left behind.

Jody Barnes, December 28, 2011