According to the Social Barrel article, The Most Popular Social Media Marketing Tool Now Is Brand Pages. Among advertisers spending upwards of 100,000 dollars on their annual social media marketing budgets, a dependence on branded pages is expanding. Their use of social media does not stop there, however.
The article states:
“In addition, businesses also plan on using various social media platforms to promote their content, build branded apps, and purchase ads. Targeted advertising is going to be used a lot by businesses as well, with the aim of providing relevant content to consumers based on their behavior and certain demographics.
According to the eMarketer report, however, brands are doing more than just providing targeted display advertising to relevant users. Rather, they are using social media to create content that will get users involved and engaged.”
Setting up a social media page, while always free, begins with a commitment to social media marketing that must come from the entire company. The engagement with users is of utmost importance for gathering followers as well as building a conversation. For example, the website for Whole Foods includes a blog, a separate page for recipes and catering information and connections to local store pages. At ArnoldIT you can learn from social media experts how to best form the platform for your network.
Chelsea Kerwin, June 12, 2013
If you are interested in gourmet food and spirits, read Gourmet De Ville.