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Google is about to launch “Drive” a cloud-storage offering that will compete with Dropbox – a web-based file hosting service. Dropbox uses cloud storage to enable users to store and share files and folders with others across the Internet using file synchronization. Google’s offering is responding to the popular growth of mobile devices such as smartphones and tablets. Also, Google’s product will be free, up to a certain size, for most users and businesses. Google Near Launch of Cloud Storage Service

According to The Wall Street Journal -

 ”If a person wants to email a video shot from a smartphone, for instance, he can upload it to the Web through the Drive mobile app and email people a link to the video rather than a bulky file,” the newspaper said. Google’s GDrive Reportedly To Launch As Dropbox-rival ‘Drive’

Google, the leader in Internet-based products and services is sure to be a leader with their cloud-computing product. Google Drive adds nicely to Google’s suite of web products and just might give Dropbox a swift kick to the curb.

Sandy McIntosh, February 22, 2012

 

Leo King at PCWorld writes about the impact of “app internet” on the future of the tech industry. In his article “App Internet and Mobile Devices to Drive Massive Technology Demands in 2012”, King discusses the “death of the web” and the rise in mobile apps and cloud computing.

“Gartner said that “low cost cloud services” would begin a fast growth, forming “up to 15 per cent of top outsourcing players’ revenue” within three years. These industrialised services would “alter the common perceptions of pricing and value of IT”, it said.”

In 2012, market intelligence firm IDC says, cloud computing services will reach up to $36 billion, with 80% of new apps on the market being geared towards the cloud. This means that increased focus will be on media tablets and other mobile devices, with Amazon’s Kindle Fire leading the way, and companies such as Microsoft, HP, and RIM looking to make their mark in an increasingly competitive market.

The eventual winner still remains to be seen, but the growth of mobile computing technology shows no signs of stopping, for both businesses and personal users. At this point, tech companies either need to jump into the market, or fear being left behind.

Jody Barnes, December 28, 2011