The article titled Social Media Monitoring + Emotions = Cash Cow? On B2C spoke to the possibilities available to companies through the physical world’s interaction with the social media world. The article explains that the ability to monitor feelings on social networks like Facebook and creating corresponding actions as a result might be a money maker for any number of companies.
“Microsoft has a patent approved “that uses the Kinect motion-sensing camera to track a user’s emotional response to media”; and I found a service called tweetfeel that displays tweets from a keyword(s) you enter as having either a positive or negative sentiment… I can see companies such as Interflora, Domino’s Pizza and Thorntons being able to tap into a wealth of instant information ..and then being able to profit from it.”
The article expostulates such beneficiaries as Domino’s Pizza, offering a link to order in in response to a Facebook post about being tired from a hard day at work. Or a link sent to her boyfriend on Facebook from a company that sells flowers, urging him to consider buying some for her. Perhaps less likely, a message to her boss suggesting an ice cream dessert. The other suggestions do seem plausible, though. Social media can open up unthought-of of realms for advertisers and individuals alike. At ArnoldIT a staff of experts works to ensure that you are getting every opportunity out of your social media technique, working with you on a strategy based on your needs.
Chelsea Kerwin, August 20, 2013
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