In the article on Brafton titled Facebook Verified Pages Bring Authenticity To Social Media Marketing, Facebook’s recently launched platform to verify pages is discussed. Facebook explains the new system as a small blue checkmark in the corner of pages that are guaranteed to be who they say they are. In a time where social media marketing spending is only rising in the U.S., consumers can rest a little easier knowing they can verify the authenticity of Facebook pages.
The article explains:
“Facebook users can learn more about verified Pages and profiles in the Help Center. Brafton recently reported on an eMarketer forecast that suggests U.S. social media marketing spend will increase 31.6 percent this year and total $4.2 billion. The addition of verified Pages may make it easier for corporations to attract online consumers to their official hubs because people will know its monitored by brands directly.”
Users who are trying to connect with celebrities, companies, big brands and government officials will now know that the Page they are visiting is endorsed and produced by the person claiming the Page. Of course this does not safeguard against hacking scandals, but at least it prevents some simple mistakes. At ArnoldIT you can learn from professional social media engineers about cleaning up your digital footprint and avoiding the risks associated with social media.
Chelsea Kerwin, June 12, 2013
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