Constant Contact ® Inc. a marketing advisor to a half million small businesses worldwide has acquired CardStar Inc. a privately held software company that develops mobile applications that perpetuate the use of loyalty cards on smartphones, enabling merchants to tailor mobile deals and information to their customers. Details of the acquisition are explained in an article – Constant Contact Acquires CardStar, Inc.; Adds Mobile Loyalty Technology to its Suite of Online Marketing Tools to Help Small Businesses Grow
Gail Goodman, CEO of Constant Contact states:
“For small businesses, it’s all about finding and connecting with their next customer, whether that customer is returning or brand new,” said Goodman. “Today’s consumers don’t just want — but expect — to access information and make decisions on the go, and they want to be rewarded for their support and loyalty. The CardStar mobile loyalty application lives at the intersection of these needs, letting consumers engage with businesses on the go and providing businesses with expanded opportunities for the kind of customer engagement that drives business results.”
How cool is this – hearing about discounts and rewards from your favorite shop while on the go? I know when I hear a beep, my curiosity gets the best of me, and I just have to check it out. Most people are loyal to specific stores and getting this information instantly will most certainly enhance sales.
Sandy McIntosh
January 31, 2012
