Successful businesses are enjoying the benefits of a structured social media strategy and leaving non-networkers in a cloud of dust. Why? The Social Media Today article “Case Studies of Successful Facebook Marketing” presents several different approaches to social networking via Facebook which have brought about positive results.
The article explains:
“Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. As your company invests in the social network for marketing, advertising, and branding, it’s useful to have a few examples of what others have done with the platform. These case studies look at the goals, approaches, and results for several Facebook campaigns.”
Social media expert Tess Arnold reiterated:
“Each company involved in the case study started with clear and concise goals that they believed were achievable utilizing Facebook. The end results were somewhat astounding with goals met for all involved and even exceeded for some.”
Social networking success is within the grasp of any and all entrepreneurs who take the time to develop a targeted social media strategy with genuine content. However, with the networking realm and rules consistently being altered, there is no shame in consulting with social media professionals. Business owners looking for strategy guidance will find the experts at Arnold IT can easily help design and implement a plan based on the overall operational needs of the company. No matter how many case studies are done… the key to social networking success will always be determined by the company’s strategy.
Jennifer Shockley, June 17, 2013
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