Social media has been evolving for over a decade and extreme advancements in mobile technology have assured its position as the marketing technique of the future. There is nowhere to go but up the networking ladder, however many entrepreneurs are still quite novice when it comes to the processes involved. The Social Barrel article“8-Step No-Nonsense Approach To Building A Social Media Strategy [Infographic]” gives a basic strategy outline, but getting professional advice during the process is always a good idea.

The article suggests eight steps:

“*Build an ark, a cross functional team.
*Listen and compare, your audience will provide a good guide.
*Select success matrix, determine if social media is adding business value.
*Analyze your audience and determine who is interacting with your social media.
*What’s the Point? Social media can be used to obtain a variety of business objectives, pick one.
*What’s your one thing? Appeal to the audience.
*How will you be human? Social media is about humans not logos.
*Create a channel plan, be specific.”

Social media expert Tess Arnold stated:

“It is important to make an in depth evaluation of all the company needs along with current marketing strategies when developing a social media strategy. You are about to give your product or service a digital face and once exposed, any unforeseen flaws will be difficult to conceal.”

Entrepreneurs who find they have become a web wallflower might have initially reflected a bland digital image. No business can succeed like that but social media experts like those at Arnold IT are the next best thing to a digital facelift. Their professionals will develop a strategy that loses the wallflower image by communicating the who, what, why, and where to others in the organization and delivering quality content to the targeted audience.

Jennifer Shockley, April 15, 2013

If you are interested in gourmet food and spirits, read Gourmet De Ville.

No one is surprised when they hear mobile app popularity has increased, especially considering it rose 120 percent from 2011 to 2012. The message should have been clear to professionals back 2011 but those still clinging to ideologies of the past might find Inbound Marketing Agents’ article “Tweetable Stats to Inspire Your Social Media Strategy” a viable reason to reevaluate their marketing perspective.

Social networking is THE most powerful tool available to help professionals succeed, but only when realistic goals are set and a sound strategy is developed:

“It’s more important than ever to optimize your website for mobile access. Take advantage of the popularity of mobile apps. Invest in developing a useful company app. Customers want things on their terms, so create an app that’s convenient and easy to use. 33% of people think ads on social networks are more annoying than other kinds of online advertising. But 26% are more likely to pay attention to an ad posted by one of their social connections. People are more apt to “like” an ad than share it, but “Likes” still raise your company’s visibility.”

Companies need a positive way to grab the attention of their targeted audience in today’s evolving mobile world so getting some advice on how to stand out in the digital crowd is beneficial. The professionals at Arnold IT can help entrepreneurs develop an effective social media campaign that gives the target consumer group the incentive to not only look, but also spread the information.

Jennifer Shockley, February 28, 2013

If you are interested in gourmet food and spirits, read Gourmet De Ville