To tweet or not to tweet, that is one question that entrepreneurs everywhere are asking when it comes to social media security related to Twitter and other social networks. The recent barrage of highly publicized security breaches have businesses concerned with the benefits of networking versus the complications. The Hootsuite Blog article “The Five-Step Guide to Better Social Media Security, Step 4 – HootSuite Social Media Management” gives a basic review of some simple steps to organize a social networking strategy.
The article points out:
“Social media management systems offer teams the ability to put in place an approval process for all social messaging. This means that two sets of eyes will see every Tweet and Facebook post before they become public, drastically reducing the likelihood of an accidental or purposefully harmful mistweet from getting through. This process also allows social media managers to edit posts for spelling errors, double check links, and generally ensure that messaging meets the company standard.”
There is no reason to fear social networking when a company handles it wisely. The first step is to develop a plan and allow only limited access by specific employees assigned to social networking. Entrepreneurs unsure of what steps to take to ensure their companies security can get help developing their social media strategy from experts like those at Arnold IT. Their team of social media professionals help companies create genuine content that’s worth tweeting instead of questioning rather to tweet or not.
Jennifer Shockley, June 18, 2013