It is always interesting to read an article that addresses the age old chicken and egg question: is it the technology or the culture that changes first? Faster Smarter Business published “Social Business: Social Media Meets Enterprise 2.0” which points to the idea that these two are inherently connected.
The majority of the article focuses on the history leading up to what they call the present social business era and extends from the eBusiness era to Portals and now to Enterprise and Web 2.0.
The article is quoted as stating the following in regards to how Enterprise 2.0 meets Social Business:
Social Business virtually removes the corporate firewall to allow employees to directly connect with their customers and vendors in a ‘social’ environment. Social Business introduces the real time element of instantaneous online two-way business communications. Social Business is the next highly transformative evolution of a company’s standard business operations since the days of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM), circa 1990-2000′s
We cannot end this conversation without mentioning the need for more discussion on corporate security features in the enterprise social realm. As an example, semantic processing for Cogito Intelligence API not only offers embedded corporate security within the API but it more importantly enhances the ability to decipher meaning and insights from a multitude of content sources including social media and unstructured corporate data.
Megan Feil, September 13, 2013