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Birds of a feather really do flock together.  This Marketing Profs Daily Fix Guest Post drives this message home.  Kevin Smith, a software developer for Gnoso, Inc. in Greenville, SC, found comfort in a flock of Ruby programming language birds on Twitter.  After getting more involved in the Ruby community, he sent his resume to Gnoso, a company where a fellow Twitter follower Alan was employed.  After weeks of not hearing anything Kevin reached out to Alan to find that his resume had not gone through. Alan quickly became Kevin’s biggest cheerleader considering they had similar interests and had grown to be close friends on Twitter.  Alan encouraged Kevin to resend his resume, and within months Kevin was hired by Gnoso. This is what the hiring manager had to say, “While [Twitter] doesn’t remove the need for interviews, it makes the interview process more like hiring a friend than hiring a stranger.” 
 
Tip: As Kevin learned “Twitter is a great place to meet people that share your interests,” so the next time you’re on Twitter, look at the employers of your followers. You could be staring at your future employer.   

Keisha Mabry, Feb. 12, 2010

Note: This post was not sponsored. 

To developers out there: a OneRiot.com recent article sounds off on the benefits they’ve seen in using the Twitter Streaming API. See article — . Resulting in up to twice the data as before, OneRiot identifies itself as a “big fan” of this tool and highly recommends it to other developers. Among the benefits include the data volume achieved which was a huge improvement over the previous version and the ease of integration. The compatibility with various programming languages is a real bonus and certainly makes the process seamless. Combine the ease of learning the application and the excellent documentation provided, the creators of Twitter’s new streaming API have made it very accessible to developers. The cherry on the top is no more HTTP 503 errors which are costly and time consuming.

Melody K. Smith, Feb. 9, 2010

Note:   Post not sponsored.

While many businesses are aware of the potential advantages in using social media, they often “do it wrong” since Gary Vaynerchuck, the man behind Wine Library TV – winelibrary.com’s online video portal. In this reprinted Tampa Tribune article, Vaynerchuck gives some solid advice for reaching customers: “Businesses worry too much about what they’re going to say instead of listening” and “Storytelling is the No. 1 thing businesses should do for themselves and their products.” A quick look at Wine Library TV verifies this – current videos feature Gary sampling and discussing wines with a vast comment section and various “follow me” links (Twitter, Tumblr, etc.) on the side. Vaynerchuck urges for simple but informative content, followed by a lengthy interaction with the viewers. Use these interactions to grab the customers on an emotional level, realizing a simple “@ reply” on Twitter is the basically the new form of customer service. This technique can be used by individuals and corporations alike.

Sam Hartman, Feb. 8, 2010

Note: Post not sponsored

Attributing their interest in the tech-savvy audience and free services, company recruiters find Twitter very appealing. ClickZ.com’s recent article at http://www.clickz.com/3636255 is about the latest search engine application for job seekers highlight how a few simple steps can help connect recruiters with potential candidates — quickly.  The search engine works like most – the more detail you provide, the narrower the search. Once downloaded, you enter the type of job you want and if you aren’t open to relocating, the geographical area, i.e. city, state, etc. The advanced search option allows you to search for any or all words, specific titles, and even ignore jobs with particular words, i.e. sales. The application scours Twitter and by marking tweets that are jobs and filtering out the rest, it gives job seekers a leg up in their looking.

Melody K. Smith, Feb. 8, 2010

Note:   Post was not sponsored.

Doesn’t everyone? Well, lots do, but Phil is a groundhog. In fact, he is probably the most famous groundhog—the one who emerges from his burrow in Punxsutawney, PA on Groundhog Day (Feb. 2) and looks for his shadow. Legend has it that if he sees his shadow, we will have six more weeks of winter weather. If it is cloudy and he doesn’t see his shadow, watch for an early spring. The U. S. eagerly awaits word through the standard media, but this year for the first time, Phil (or his surrogate) also texted and tweeted the news… and damn, 6 m/wks @ winter!!!

Jerry Constantino, Feb. 4, 2010

Jerry Constantino was President and Publisher of PJS Publications, a group of 20 special interest magazines owned by VS&A Venture Capital and later, Primedia. He now writes fiction and blogs irrelevantly at itsnutsoutthere.blogspot.com.

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If you “tweet” – following and posting on the micro-blog Twitter – and you are like me, sometimes you would just like to see the posts that are pertinent to current events, business, or headlines, not the mundane 140-word description of what someone ate for lunch or overheard on the bus ride home. Let me introduce you to Feedera – a personalized daily Twitter digest.  http://feedera.com/digest/login/. Each morning you receive an e-mail listing the best posts of those tweeters you follow. In essence, you get the best content without all the fluff around it. How do they determine what is “best?”  Each story is scored by your friends as well as popularity metrics around the web. This could be a beneficial tool to focus on clientele with interest in specific products or when searching for a new job.

Melody K. Smith, Feb. 4, 2010

Note:   Post was not sponsored.

For developers who specialize in Microsoft SharePoint, job loss and the struggling economy can be tough due to the niche market SharePoint holds. The SharePoint Developer Network lists jobs nationwide on their site http://jobs.sharepointdeveloper.org/a/jbb/find-jobs, and you can filter results. All jobs posted on the site can be sent directly to your Twitter client by following @SPDEVNET on Twitter. The service started in December and plans to make the currently basic tweets into a more “customizable subscription service” with personal filters based on category or geographic location http://johnholliday.net/post/2009/12/20/SharePoint-Job-Tweets-Now-Available-SPDEVNET.aspx. SPDEVNET’s job board is “always up to date,” meaning the latest tweets from @SPDEVNET will likely be hot leads. Since using social media has become a daily routine for most of us, utilizing it for the job hunt is like a great idea.

Sam Hartman, Feb. 3, 2010

Note: Post not sponsored

With Twitter continuing to dominate the short, 140-character or less social media world, many business have used it to advertise sales, respond to customers, and promote their wares. But how do you raise your exposure in a sea of millions of tweets? Enter TweetMeme, a Digg-esque site that aggregates the popular links on Twitter, rated by tweets (á la “Diggs”). With its “Featured Tweets” advertising model, businesses can pay to have their story listed third on TweetMeme’s front page, as well as tagged to a particular channel or category. TweetMeme claims this will “tap into the viral nature of Twitter and the ‘retweet effect’” but businesses should be wary of dropping big bucks into these sponsored links as it still requires viewers to visit TweetMeme site and actively click the link. More information can be found at http://tweetmeme.com/about/advertising/featured_tweets.

Sam Hartman

Note: Post was not sponsored.